Professor Andrew Stephen AM
L’Oréal Professor of Marketing
Professorial Fellow
Deputy Dean for Faculty and Research, Saïd Business School
Education
BSc (Queensland), MPhil PhD (Columbia)
Andrew is one of the world’s leading academic marketing experts. At Oxford Saïd, Andrew is Deputy Dean for Faculty and Research, responsible for all academic matters at the School. As L’Oréal Professor of Marketing, he is the University’s most-senior marketing academic and leads the School’s group of marketing faculty members and research staff, as well as serving as the director of the Oxford Future of Marketing Initiative.
Andrew is one of the world’s top marketing academics and is a leading voice on the future of the marketing, media, and advertising industries. His research and industry engagement work focuses predominantly on issues related to new technologies in marketing (such as AI) and how both customers and businesses can benefit from new technologies. He is a strong proponent of the use of data-centric, analytics-enabled, evidence-based approaches to marketing practice. His research over the last decade has made significant contributions to our understandings of digital marketing, social media, advertising and consumer behaviour. He is recognised by the American Marketing Association as one of the top marketing academics in the world (including #1 in the UK), was featured as one of the top 40 business school professors under 40 by Poets and Quants (in 2015), and has won numerous awards for research excellence.
At Oxford, Andrew oversees the entire marketing curriculum. Presently, the marketing faculty offer courses to students in the undergraduate, MBA, Executive MBA and DPhil programmes. The group also offers three open executive education programmes and contributes to many other custom and open executive programmes from time to time.
As a prolific researcher in marketing, Andrew has published in all of the leading academic journals in marketing, as well as in professional outlets such as Harvard Business Review and MIT Sloan Management Review and top psychology journals. He previously served as co-editor of the International Journal of Research in Marketing and is currently editor of the Journal of Consumer Research (the world’s premier academic journal focused on consumer research and one of the top four academic journals in marketing).